TABLE OF CONTENTS
PAGE
1.
EXECUTIVE SUMMARY
1
2. BACKGROUND
2
3. THE
COMPANY
3
4. MARKET
ANALYSIS AND MARKETING CONCEPT
I.
PROJECT IDEA, OBJECTIVES AND STRATEGY
4
II.
SWOT ANALYSIS
5
III. CRITICAL SUCCESS FACTORS
6
IV.
MARKET STRUCTURE AND CHARACTERISTICS
6
V. ESTIMATE FUTURE TREND
7
VI. ANALYSIS OF MAIN EXISTING COMPETITION
7
VII. SALES PROGRAM AND ESTIMATED ANNUAL
8
SALES REVENUE
VIII. ESTIMATATE ANNUAL COST OF SALES
PROMOTION
8
AND MARKETING
IX. PRODUCTION PROGRAM REQUIRE
9
5.
MATERIAL INPUTS ,
AND TOOLS
10
6.
LOCATION AND SITE LAY OUT
11
7.
PROJECT ENGINEERING
12
8.
HUMAN RESOURCE
13
9.
IMPLEMENTATION SCHEDULE
14
10.
FINANCIAL ANALYSIS
ESTIMATED TOTAL
INVESTMENT COST
15
PROJECT FINANCING
15
ANALYSIS OF PROJECT RISK
15
FINANCIAL STATEMENT
16
CASH
FLOW
17
FEASIBILITY OF THE PROJECT
18
APPENDICES
QUESTIONNAIRE
19
ANALYSIS OF THE
QUESTIONNAIRE
20
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