APPENDICES

ANALYSIS OF THE QUESTIONNAIRE

2.  NORMALLY  DO  YOU  WASH  YOUR  OWN  CAR?

ANSWER	RESPONDENTS	PERCENTAGE
YES NO	15 135	10% 90%
TOTAL	150	100%

 

2.1 + 5  FROM  THOSE  WHO  SAY  NO   IN  THE  QUESTION

HOW  OFTEN  DO  YOU  HAVE  YOUR  CAR   ON  THEIR  WASHING  SERVICE

9 + 4.2  PRICE  THAT  THEY  ARE  WILLING  TO  PAY  (SEDAN  CAR)

ANSWER	RESPONDENTS	PERCENTAGE
EVERY  DAY DAY  AFTER  THE  OTHER  DAY ONCE  A  WEEK     ONCE  EVERY  TWO  WEEKS	11 18 70 36	8% 13% 52% 27%
TOTAL	135	100%

 

4. WHAT  TYPE  OF  CAR  DO  YOU  USE ?

ANSWER	RESPONDENTS	PERCENTAGE
COMPACT  CAR SEDAN  CAR 4 WHEELS  CAR	60 53 37	40% 35% 25%
TOTAL	150	100%

 

8.  RESPONDENT  S  INTEREST  OF  THE  TEN  MINUTE  WASHING  SERVICE

ANSWER	RESPONDENTS	PERCENTAGE
INTEREST NOT  INTEREST	108 27	80% 20%
TOTAL	135	100%

 

9 + 4.1  PRICE  THAT  THEY  ARE  WILLING  TO  PAY ( COMPACT  CAR  TYPE)

ANSWER	RESPONDENTS	PERCENTAGE
60   80 100 120	108 21 56 1	80% 15% 4% 1%
TOTAL	135	100%

 

9 + 4.2  PRICE  THAT  THEY  ARE  WILLING  TO  PAY  (SEDAN  CAR)

ANSWER	RESPONDENTS	PERCENTAGE
60 80 100 120	35 47 34 19	26% 35% 25% 14%
TOTAL	135	100%

 

9 + 4.3 PRICE  THAT  THEY  ARE  WILLING  TO  PAY  (4 WHEELS CAR)

ANSWER	RESPONDENTS	PERCENTAGE
60 80 100 120	33 34 34 34	25% 25% 25% 25%
	135	100%

10  FACTORS  THAT  APPECTED  THE  CHOICES  OF  SELECTING  CAR  WASHING  SERVICES

ANSWER	RESPONDENTS	PERCENTAGE
SPEED CONVENIENCE CLEANLINESS PROMOTION SERVICE BRAND PRICE	41 41 2 5 4 1 41	30% 30% 2% 4% 3% 1% 30%
TOTAL	135	100%

 

11.WHAT KIND OF PROMOTION DO YOU PREFER AT THE WASHING SERVICE

ANSWER	RESPONDENTS	PERCENTAGE
WASH 10 FREE 1 FREE  PREMIUM COLLECTING  POINT DISCOUNT FOR  MEMBER	27 47 27 34	25% 25% 25% 25%
TOTAL	135	100%

 

                WITH THE RESEARCH OF 150 RESPONDENTS WE CAN CONCLUDE THAT THE MOST TYPE OF ABAC STUDENT CAR  AT  CAR  PARK  IS  COMPACT  CAR  APPROXI MATELY  40%  SEDAN  CAR  35%  AND  4  WHEELS  CAR  IS  25%  NORMALLY  AND  ACTUALLY  THOSE  CAR  OWNER  WON ’ T   WASH  THEIR  OWN  CAR

                ASKING  ABOUT  WHAT  IS  THEIR  INTERESTS  OF  10  MINUTES  WASHING  SERVICE

                THE  RESPONDENT  WHO  ARE  INTEREST  IS  80%  OF  TOTAL  RESPONDENTS  WITH THE FACTORS THAT

1.THOSE WHO OWN COMPACT CAR  AT THE PRICE OF ฿  60

2.THOSE WHO OWN SEDAN CAR AT THE PRICE OF ฿  80

3.THOSE WHO OWN 4 WHEELS  CAR  AT  THE  PRICE  OF ฿ 100

 

                FACTORS THAT AFFECT CHOICES WE CAN RANK TOP THREE ARE SPEED, CONVENIENCE AND PRICE WHICH IS NECESSARY TO PAY FOR UNIQUE SELLING POINT.

 

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