4.  MARKET ANALYSIS AND MARKETING CONCEPT

V. ESTIMATE FUTURE TREND

Due to a limit time and competitiveness among the student in campus. We found the opportunity to offer them “The Express Car Wash” which can satisfy their needs with the best service in car washing around campus area.

At the same time, the popularity of car wash service has an increasing trend, together with the exclusive site of the project that has only one competitor and also the high purchasing power of the ABAC student as well as the people who live around this area.

VI. ANALYSIS OF MAIN EXISTING COMPETITION

SHELL OIL STATION (RAMKHAMHAENG 24)

STRENGTHS

     -   Brand Recognition and Brand Royalty (long established brand name).

-         Local and Regional support.

-         Add-in service.

-         Widely available.

  WEAKNESSES

-         Limit Space and parking lot.

-         Concentrate on Taxi and Light weight truck

 

CALTEX OIL STATION (RAMKHAMHEANG ROAD)

STRENGTHS

-         Long establishment

-         Brand Awareness and Recognition

-         Using car wash machine.

-         Add-in service.

-         Service support from head quarter (Star holding)

-         24 hours service

WEAKNESSES

-         Expensive

-         Limited space and parking lot

     

THE MALL SHOPPING CENTER

STRENGTHS

-         Space availability

-         One stop shopping

-         Easy to access

-         No parking fees.

-         Add-in service.

WEAKNESSES

-         Expensive

 

 

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