4.  MARKET ANALYSIS AND MARKETING CONCEPT

III. CRITICAL SUCCESS FACTORS

-         ABAC undergraduate students are all moved to Bangna campus

-         New entrant of car wash by hands locating prior our site.

-         Asia car parks company disjourns the business on ABAC campus

 

IV. MARKET STRUCTURE AND CHARACTERISTICS

For the new coming Millennium, due to economic downturn and unstable politic condition, most customer’s purchasing power mainly decrease. But due to the life-style and behavior of new generation who prefer a unique product and service which can satisfy their e-life (time, convenient, efficiency) ,we can find the way of service that can response to their need.

Beside, there is a growth in car wash service, which has a positive growth rate in Bangkok area especially around campus.

  We can segment the car wash market according to the size of cars as follow:

1)     Small sized car – 4 wheels, Compact car (2 doors).

2)     Medium sized car – Sedan car (mid-size).

3)     Large sized car – Exceed mid size Sedan car.

 

 

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