4.  MARKET ANALYSIS AND MARKETING CONCEPT

VII.    SALES PROGRAM AND ESTIMATED ANNUAL SALES 

           REVENUE

The annual sales program and revenue can be found in the Income statement in Financial Analysis section.

 

VIII. ESTIMATATED ANNUAL COST OF SALES PROMOTION AND      

         MARKETING

1)     REDEMTION COST (PER YEAR)

-    Number of car serviced per year(2,808 cars/month)                   33,696 cars

-    30% return serviced (10 free 1)                                        10,109 cars

-    Cost of free services (10,109@16)                                   161,744 Bht

 

2)     PRINTING COST  (PER YEAR)

-    Number of coupons printed                                            134,000 pcs.

-    Total cost of coupons printed (@0.10)                                      13,400 Bht.

           

3)     BROCHURE /LEAFLETS/FLYER (COPY/DUPLICATED MATERIAL)

-    Number of copy/duplicated promotional materials            3,000 pieces

-    Total of copy/duplicated cost(3,[email protected])                     1,500 Bht.  

(Remark: Obtained cost from copy/duplicated shop at Samyarn Area)

4)     BANNER

-         Number of banner posted                                                          30 pcs.

-         Total cost of banners (@100)                                          3,000 Bht.

(Remark: Obtained cost from sticker shop at MBK Center)

 

5)     JAPANESE FLAG

-    Number of Japanese flag (50@350)                                 17,500 Bht.

(Remark: Obtained cost from sticker shop at MBK Center)

 

6)     POSTER

-         Number of posters                                                          100 pcs.

-         Total cost of poster printed (@ 25)                                  2,500 Bht.

(Remark: Design and Printing on own from computer graphic)

 

GRAND TOTAL COST OF SALES PROMOTION MATERIALS

 

Total cost of redemption                                                      162,100

Total cost of redemption coupon printing                             13,400

Total cost of copy/duplicated promotional materials              1,500

Total cost of banners                                                           3,000

Total cost of Japanese flag                                                   17,500

Total cost of posters printed                                                2,500

     Grand Total                                                                ~ 200,000Bht.

This is the cost that will incur for the introductory stage, however, our company has planned to allocate about 12% of the revenue to the Sales promotion and marketing to promote our services and encourage consumption.    

 

 

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