SUPPLY  CHAIN

Supply Chain Linkages

As mentioned, shared information and communication are critical linkages in successful supply chain management.  The flow of materials and activity through a supply chain should be matched by the flow of information.  Processes need to be closely linked so that information can flow smoothly between them and they can be effectively coordinated.  All the structures and organizational units in the supply chain need to be able to “see” the current status of customer orders and the schedules established to meet those orders quickly and simultaneously.  If information is transmitted quickly, accurately and clearly between the different structures and processes then the entire chain is effectively moving  in unison to meet customer needs swiftly.  If this is successfully achieved, the need for inventory to compensate for time lags and errors within the supply chain is eliminated; in effect, information can replace inventory.

 

The Impact of the Internet on the Supply Chain

The Internet is beginning to have a major impact on supply chain design and management and in fact appears to be on the verge of revolutionizing the supply chain for many companies.  The major business use of the Internet is by companies conducting supply chain transactions over the Internet with their suppliers, distributors, and customers.

More than anything else the Internet add speed and accessibility to the supply chain.  Companies are able to reduce or eliminate traditional time-consuming activities associated with ordering and purchasing transactions by using the Internet to link directly to suppliers, factories, distributors, and customers.  It enables companies to reduce the time for product design, speed up ordering and delivery of component parts and materials, track orders and sales by the minute, and get instant feedback from customers and suppliers.  This combination of reliable information and speed allows companies to minimize inventory.

The Internet is changing the fundamental nature of doing business within the supply chain.  It creates new forms of linkages, blurring the traditional roles of manufacturers, distributors, and suppliers and frequently cutting out intermediaries altogether.  It tears down geographic barriers, allowing companies to tap markets and suppliers around the world they could not have reached before.  As a result the Internet has shifted the advantage in the transaction process from the seller to the buyer since it makes it easier form companies to deal with many suppliers in order to get lower prices and better service.

 

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