C L A S S 10
A SUMMARY ON CLASS 10 – BY A. KRIT C.
In this seminar, the speak
person talks about how to build a brand and emphasizes on to last the brand for
a long time. He gives the quote about “Product is a thing made in the factory.
Brand is made in the mind, unique can last forever by well-manage is given high
value.”
He
talks about the biggest global brands which are value in billions of dollars
like, for example, The Coca-Cola company is value about 47.99 billions dollars,
Marlboro which is about 47.64 billions dollars, Last, the IBM company is valued
of 23.70 billions dollars. The brand is important to any business segment, and
given the benefit to the company itself, also. It can be a guarantee consistency
of experience for each brand, cross-broader of countries & markets. The
brand could convey massage to consumers and influence behavior and increased
loyalty to the brand.
He, also,
mentions on the reason of brand’s building.
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Pressure to complete on price
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Proliferation of new competitors
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Fragmenting the alternative market of existing product
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Bias toward strategies & changing strategy
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Pressure to invest in new market expansions.
Several ways
to build brand strategies.
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Focused on product quality, name, and package
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Interested in the marketing advertising and public relation
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Implement the marketing promotion to increase the market share
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Expand the distribution to cover must of the areas
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Intensify product exposure & visibility to the consumers.